Alumni and friends give to UGA on #GivingTuesday


Giving Tuesday

 

The University of Georgia joined in the national #GivingTuesday movement this Dec. 2, creating a comprehensive social media campaign to engage alumni and friends in a crowdfunding effort through its newly launched platform called the GeorgiaFunder.

 

The effort raised more than $29,000 exceeding the $25,000 goal for the day, which is more than double what was raised last year. Gifts could be designated for university-wide initiatives, school or college support funds or other specific interests.

 

"Innovative fundraising initiatives like these energize our supporters," said David Jones, executive director of annual giving and constituent development. "It is an interactive way to unite the university that really makes a difference not just financially, but by instilling a sense of community and pride."

 

The GeorgiaFunder is an innovative crowdfunding initiative modeled after other web-based commercial services such as Kickstarter and Indiegogo. These crowdfunding services provide a platform where visionaries and philanthropists converge to raise relatively small donations from a large group of people for a common cause. These initiatives rely on social networks and can spread quickly and easily through social media, e-mail, websites and other grassroots forms of communications.

 

Donors were asked to share why they give when they made their online gifts. The reasons poured in from proud parents, grateful alumni, families continuing legacies and friends that love what UGA is doing in their communities.

 

"In addition to the unparalleled education and experiences that I received at UGA, I was also the recipient of a few scholarships. It is an amazing and priceless feeling to receive a scholarship as a student, and I deeply wish to give other students a chance to witness this feeling," wrote one donor.

 

Funds raised through the GeorgiaFunder directly benefit UGA programs and organizations whether the project reaches its goal or not. Faculty, staff and students can initiate approved campaigns to raise money for official UGA causes.

 

The GeorgiaFunder’s first successful project sent photojournalism students to document the Georgia National Fair in Perry, Ga., in Oct.

 

Other current projects will allow students to study abroad or fund research to eradicate a degenerative equine disease, among many other specialized funding opportunities.

 

Learn more about UGA crowdfunding initiatives at giving.uga.edu/funder.